Project
Jagdish Ki Janta: A Diwali Thank You to Vadodara
Client
Services
Short-form Content
UGC Campaigns
Creative Strategy
The Challenges
Celebrating a legacy through the people behind it
Jagdish has been part of Vadodara's kitchens since 1945. For Diwali, the goal wasn't to push products, it was to celebrate the generations of customers who built the brand's legacy and make them the heart of the story.
our approach
OUR APPROACH TITLE
We treated Mandala’s social presence like a living brand journal. Instead of focusing only on finished visuals, we highlighted ideas and perspectives behind the work.
the result
A campaign that brought a community together
By celebrating real customers instead of products, Jagdish strengthened its emotional connection with audiences. The campaign generated exceptional engagement, expanded reach across Vadodara, and reinforced the trust the brand has earned over nearly eight decades.
100K+
Accounts Reached
5M+
Impressions
3x
ROAS increase
