Project
Times of India: Property Expo
Client
Services
UGC Campaigns
Creative Strategy
Short-form Content
The Challenges
A property expo that couldn’t blend in
The Times of India came to us for their Property Expo in Vadodara. Property expos are crowded, hard-to-differentiate formats where every campaign says some version of “book your dream home.” The challenge was to make this one impossible to ignore while speaking to very different kinds of buyers at once.
our approach
One expo, three stories
We treated Mandala’s social presence like a living brand journal. Instead of focusing only on finished visuals, we highlighted ideas and perspectives behind the work.
the result
A campaign the city kept talking about
We did not just want people to see the campaign—we wanted them to remember it. The three concepts became talking points across Vadodara and stayed with people long after the expo ended. For us, the real win was earning the trust of a brand like The Times of India and delivering work worthy of its name.
100%
Follower growth
5M+
Impressions
3x
ROAS increase
