Project
GIFT City Garba Festival, Future with Culture
Client
Services
UGC Campaigns
Creative Strategy
Short-form Content
The Challenges
A marquee festival needed a marquee presence
The GIFT City Garba Festival brought traditional Navratri into a modern, international setting. We had two goals: build a visual identity worthy of the stage and drive enough attention to fill the ground.
our approach
Culture, reimagined for the future
We treated Mandala’s social presence like a living brand journal. Instead of focusing only on finished visuals, we highlighted ideas and perspectives behind the work.
the result
10 lakh reached. 10 days.
The campaign reached nearly 10 lakh people in just 10 days, at an average cost per result of roughly ₹5.5. The creative gave the festival a distinctive identity, while performance marketing helped turn attention into crowds at the gates.
